You need to add a unique tracking parameter for each conversion event that you want to track.
Sign in to your Google Ads account.
Create a conversion action
Go to Tools > Conversions
Choose your website.
Pick a category for the action you want to track.
Add Google Analytics G4 account number.
Visit Admin Panel > Stores > Settings > Configuration.
On the left panel, under Sales > select Google API.
Configure your store for Google Adwords
Visit Admin Panel > Stores > Settings > Configuration.
Sales > select Google API.
- Set Enable to Yes.
- Enter the Conversion ID from your Google AdWords script.
- Choose the Conversion Language that is identified in your Google AdWords script.
- Fill in the number in the Conversion Format that is to be used for the Google Sites Stat notification.
Verify the configuration
Open Conversions in Google Ads. Ensure the tracking status of your conversion action is No recent conversions or Recording conversions.
Campaigns receiving many clicks and few conversions represent a low return on investment (ROI).
Increase your conversions rate with the following tips:
- Create custom landing pages that match your ad intent
- Make sure your CTAs stand out on your landing page
- Analyse and refine your target audience
If you need any support in setup or campaign management; share details in the comments or send a direct message.
Managing Google Campaigns for lead generation and Google Shopping Ads.
